Myk Pono's Podcast Episode
Questions I ask in this episode:
- What is nurturing? lead nurturing, and customer nurturing?
- Why is a nurturing strategy essential for growth?
- How a company’s growth stage impacts lead scoring
- Why a prospect’s FIT and PAIN are at the core of any lead scoring strategy
- How to design a lead scoring system
6. What is a target (or SDR-ready) score and how do you select one?
- What are the factors that drive lead scoring?
- Reaching an SDR-ready Score
- Static vs. Predictive lead scoring
- What are the biggest mistakes when it comes to lead scoring?
- What are the primary categories of drip email campaigns?
- Segmentation can increase the effectiveness of your drip email campaigns
Relevant Free Giveaway: Sales Plan to get Leads For technical Founders
In the episode you will learn:
- Nurturing: Lead Nurturing and Customer Nurturing
- Lead Scoring Strategy and Design
- Drip Emails As A Primary Lead Nurturing Mechanism
Myk Pono on Designing Lead Nurturing, Lead Scoring, and Drip Email Campaigns
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